When creating any online business, website development is just the beginning. No matter how perfect your site is, only regular promotion and development can provide traffic and, consequently, sales.
We want to share with you our experience and tell you about the commandments of effective site support.
WHAT SHOULD SUPPORT YOUR SITE?
- Constantly updating content
Add new products, photos in the gallery of completed works, news from the life of the company, useful articles, instructions, etc. We recommend that you update the information at least once a week. If the site has not been updated for a long time – this is a signal to search engines that no one is doing it. Write only unique (NOT copied), interesting, and useful articles. Be sure to check for grammatical and spelling errors.
ALSO READ: Discover how to make your site stand out from competitors
- Provision of professional technical support
Components of technical support:
- uninterrupted operation of the site: protection against viruses, failures, etc .;
- completion of the site: the creation of new modules, sections, pages, the connection of third-party services, etc.
- creation and operation of a mailbox on the site domain.
- Connecting and Analyzing Web Analytics Traffic
statistics are a very useful thing – you will know how many visitors come to your site every day, where they came from, which pages they viewed, and how many conversions. Knowledge of these indicators will help to make adjustments to the site and build a strategy for its further development.
- Improving the usability of the site (usability)
Web analytics systems will help to find problems on the site and help to correct them. You may need to redesign, optimize the structure of the site, or refine the functionality.
Website marketing support
Optimization and promotion of the site is a very important point. They provide the flow of targeted traffic, i.e interested customers. Here you can order a comprehensive promotion of the site in the TOP search results.
There’s no doubt every site needs all the mentioned site support and maintenance. The continuity of its operation and popularity among users will depend on it.
To provide competent support for the site, you can use one of 3 options:
- Create a technical support department in your own company.
- Train existing employees.
- Contact professionals.
We consider the latter option to be the most expedient, so we recommend ordering the development, support, and promotion of the site in our web studio Silahub! Contact Us.