Causes of Dropping Website Traffic and Effective Solutions

It is difficult to find a site owner who has never encountered a sharp drop in traffic to a site. Making changes on a site can cause a drop in website traffic.3 min


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It is difficult to find a site owner who has never encountered a sharp drop in traffic to a site. This is a great tragedy, but do not despair! First, let’s identify what could be the cause of the dropping website traffic, and then fix it

  1. Determine the nature of the decline in attendance: Is it abruptly and suddenly or gradually?
  2. From which search engine did conversions decrease?
  3. What are the dynamics of the fall?

This information can be obtained using Google Analytics.

Reasons And Solutions For Dropping Traffic To Your Website

  1. Innovations on the site
    Making changes on a site can adversely affect its traffic. It could be redesigning the site, switching to HTTPS, deleting large amounts of content or pages.
    How to fix this problem
    • when switching to HTTPS protocol, traffic is gradually normalized and even increased
    • in other cases, everything should be put back in place – to make a “rollback”.
  2. Impact of the seasonality of demand
    Some goods/services have seasonality of demand, so in the off-season, traffic will fall. You can use the Google Trends service to check the seasonality of traffic.
    How to fix:
    • To make a profit all year round, add products that are popular regardless of the season to the website.
  3. Getting under Search Engine Filters
    You may have violated the rules, and search engines have imposed sanctions on your site. If so, you’ll receive a message in the Google Search Console.
    Tips to fix this problem
    • determine the reason for falling under the filter (this will be written in the message)
    • fix the problem
    • request a recheck
    • wait
  4. Update to ranking algorithms
    Search engines do not notify site owners in advance of changes to their algorithms. In their blog, they write only about large-scale changes, but not about small ones.
    How to fix:
  5. Lack of links from external resources or links from low-quality sites
    No matter how good the site optimization, without a lot of links traffic will not grow steadily. You need to regularly work on the placement of links from thematic external resources, as well as monitor the quality of available.
    How to fix
    • Using crowd marketing will not only provide you with quality links but will also prevent you from falling under the filter through link spam. Agree with thematic resources on cooperation, place links on forums, blogs, catalogs.
    • Check the quality of your existing links regularly, as unscrupulous competitors may add spam links to your site from substandard sites.
    • You can check links to your own site in LinkPad or the Google Search Console: If you find links from obscure resources, use the same Search Console to tell Google that they don’t need to be considered the robots.txt file.
    • correctly configure the redirect from the site mirrors
    • check the stability of the hosting
    • remove duplicate pages and content
    • increase site download speed
      The Google Search Console will show all duplicate content on the site
  6. Content of poor quality
    Poor content – one of the most common reasons for the decline of attendance site. Some site owners do not take into account the quality of the texts – they think there are enough product names.
    How to fix:
    • texts should be useful and interesting;
    • eliminate pure spam keywords;
    • ensure the uniqueness and literacy of the content;
    • structure the text (headings, subheadings, lists, etc.);
    • do not pour “water” in the texts;
    • use a lot of images and video reviews;
    • ensure the relevance of the texts.
  7. Technical errors on the site
    The technical part of the site also has a huge impact on the drop in traffic. It may be that a certain script does not allow search engines to index certain pages or sections of the site. Or the site has a low page load speed. Users do not like to wait long for the page to load and just leave it. A high bounce rate lowers the overall ranking of the site in the eyes of search engines.
    How to fix:
    • conduct a technical audit of the site and correct errors and problems on the site;
    • check the robots.txt file;
    • correctly configure the redirect from the site mirrors
    • check the stability of the hosting
    • remove duplicate pages and content
    • increase site download speed.
      The Google Search Console will show all duplicate content on the site

      ALSO READ: 5 Rules For Effective Site Support
  8. Site Hacking
    It may be that your site has been attacked and hidden links to other sites or viruses on it have been placed there.
    Here are some tips on how to fix this
    • check the site for the presence and quality of external links
    • remove links from the site checks for viruses.

CONCLUSION

Congratulations – You have found the reason for the drop in your website’s traffic. But do not relax! After correcting all the mistakes, don’t stop there – the site must be constantly evolving, because:

  • Your competitors are also evolving
  • search engine algorithms are constantly being improved
  • do not make drastic changes, consider each step.

We wish you all the best as you continue to make your brand stand out.


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823 shares, 288 points
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