The Blog Content of a site is all the information that is placed on it (texts, videos, audio, images, photos).
Its profitability directly depends on the content of the site. Visitors are primarily looking for useful information. Therefore, only quality and unique content can guarantee success.
HOW DOES CONTENT AFFECT SALES?
You will not be able to bring the site to the TOP in search engines and increase profitability without quality content and regular updates. All information on the site should be useful. However, purely advertising texts do not inspire much confidence in visitors. Only reliable expert content that fully describes all the advantages and disadvantages of the company/goods/services encourages shopping.
Also equally important are the readability and intelligibility of the content, the amount of text, the availability of illustrations, videos, competent internal relinking.
Do not complicate the process of making a purchase for the visitor – order forms or subscription to the newsletter should always be “at hand”.
Please note that Google now only ranks sites with the highest quality content. There are algorithms for identifying behavioral factors on the site that determine the demand for pages.
Types of Blog Content Your website
- Text content of the site :
- Copywriting – unique author’s content, which is used to increase the loyalty of visitors to the goods/services of the site;
- Rewrite – edited content from other resources. High-quality rewriting is not inferior to copyright;
- Translation of text from another language – is also considered the author’s and is unique content;
- Copy paste – full copying of text from other resources. The easiest, but also the worst way to fill the site with content, because it is plagiarism and violates copyright law. Such content will negatively affect the company’s reputation, and the worst thing is that the site may fall under the Google filter.
- Audio content Audio
Content includes music, audio recordings, webinars, workshops, lectures, etc. Unique audio content such as training videos is considered the most valuable for the client and increases trust in the company and goods/services. Audio instructions, presentations, lectures by leading experts and more are also appreciated.
- Video content of the site Video content – educational videos, clips, screenshots, video manuals, movies, presentations, virtual tours, etc. You can download them yourself, upload or buy from other sites, and even better to attract users to create such content. Quality video content can increase conversions by 86%!
Images are photos, animations, pictures, screenshots, diagrams, slides. Illustrations in the text attract more users and facilitate its perception. For example, infographics increase traffic by more than 10%.
Headlines are essential for site promotion, they should be unique and informative, contain key phrases. After all, some visitors before reading the text, run through the headlines in search of the necessary information. Thus, the headlines play the role of the skeleton of the article for both users and search engines.
WHAT BLOG CONTENT DO WE CREATE?
We know how to create content that will attract as many users as possible and put the site at the TOP of Google.
When creating content, we follow the following rules:
- Uniqueness of texts
However, only unique text does not mean quality. Conversion is increased by high-quality, readable, interesting, useful, structured texts. We check all texts for uniqueness by specialized services (1text.com for plagiarism checks)
- Informativeness (texts with content)
There are many sites with meaningless texts on the Internet. They are of no use to visitors. Such texts worsen the behavioral factors that immediately see search engines and reduce the site in search results.
Confidence in the site falls sharply due to texts with a large number of stylistic, grammatical, and spelling errors. Literate texts are valued by visitors more.
- Structured content It is
difficult for readers to perceive large texts without chapters, titles, lists. Chaotically placed video and audio content are also not good. The layout of the content, thought out to the smallest detail, helps to highlight the main elements of the site, which facilitates perception and increases trust.
- Compliance with Google
Top positions in the issue are now occupied by sites with structured content that fully reveals the topic of the article.
We adhere to the correct saturation with key phrases, division of the text into blocks, maximum information, and expertise. Thus, all our texts meet the requirements of search engines.
CONTENT MANAGEMENT FROM 101 DM
Creating content and filling the site is a continuous work that requires regular analysis, optimization, refinement, updating.
How we do it:
- We develop the content strategy of the site
- We carry out the content of the site and monitor its relevance – contact pages, company, portfolio, news, promotional data, prices, etc.
- We regularly analyze the content of the pages – we detect and correct errors, delete duplicates, add missing information. Our SEO specialists will check your content for compliance with Google’s algorithms and perform optimization. The analysis of the site and its content is carried out by professional programs and services.
- We optimize the content of the site
After analyzing the texts, we will optimize it – search and enter new keyword phrases, determine the relevance, apply page markup.
WANT TO ORDER CONTENT FOR YOUR SITE?
At once we will note that the cost of services of content management will depend on volume, complexity, and terms of works which are discussed with customers individually.
When it comes to filling the site of an online store, it is better to turn to professionals. Therefore, we recommend that you pay attention to our agency Silahub Technologies, we have been offering services in the field of digital marketing for 5 years.
We can provide regular updating of content, creating content for sites of any subject and complexity. All our texts are checked for compliance with the requirements of search engines: uniqueness, keyword clutter, errors, and compliance with the informative style. Only such texts can guarantee the loyalty of the audience and high ranking positions of Google! So, if you need professional site promotion – Contact Us!