WHY CHECK DOMAIN HISTORY?
Let’s say you’ve already found the domain you want to buy. Buying an old domain always has certain risks. You may not guess that it already has a story. There can be big problems when promoting a new site on a previously used domain. After all, it may have been an online store of banned goods or something like that, or it, for example, already has its own linked profile. Or maybe it’s under a search engine filter.
In this article, we want to explain how to check your domain history to avoid such situations.
HOW TO CHECK DOMAIN HISTORY?
One of the best services for checking domain history is Wayback Machine . This is a free web archive that stores copies of all sites, images, audio and video files. To get the information – you need to write the domain name in the search bar and press Enter. You will be provided with information about the age of the domain, and you will be able to see what the site looked like on any day of its existence:
- The date of creation of the site with the domain;
- Its subject matter.
If the topic is not similar to your niche – it will be more difficult to promote the site.
HOW TO CHECK THE LINK PROFILE?
In addition to the number of external links, you need to check their quality. That is, check the donors from which the links are made. If donors are spam resources, there is a good chance of getting under the filter. Ahrefs paid service will help here.
- Quality of sites – whether there are links from questionable sites (with spam, forbidden subjects, link watchers, etc.);
- The presence of a sharp increase in the number of links – if there are sharp jumps, there is a high probability of falling under the filter;
- Anchor links – a large number of anchor links also increases the chance of being sanctioned.
HOW TO CHECK THE VISIBILITY OF THE SITE IN SEARCH ENGINES?
Good domains do not stay long without binding to the site. There is a huge chance that a domain without a site for 1-2 months can maintain a good position in search engines and not fly out of the index. This can be beaten profitably.
- The presence of the domain in Google using the operator “site: Domain address”
You can also check the search results for branded queries:
It’s great when the domain for a branded query is still in the TOP.
- Visibility with the help of specialized services.
For example, a good Semrush service that shows the history of the domain for the last 2 years, as well as:
- Whether there is search traffic;
- Keywords in the TOP;
- Reduction of positions on certain keywords;
- Reasons for falling positions.
Another good service is Serpstat. With it, you can find out which keywords the search engine sees the domain and which external links:
Checking your domain history with site visibility information will help you avoid many problems and choose the perfect domain name.
Careful verification will reduce the likelihood of purchasing a problematic domain name that was previously in use. We have described what exactly and how to check. But you should understand that the old domain will not always simplify site promotion, and sometimes can greatly harm it. And how do you choose a domain name? Share your experience in the comments.
CHECK WAYS TO INCREASE YOUR WEBSITE VISIBILITIES ACCRSS THE WEB