Amidst the millions of sites on the web today, it may take quite the magic to stand out from competitors. There are many online stores on the Internet, and new ones are created every day. This is due to the fact that given the deteriorating economic situation, people are looking for the most affordable prices for goods and services.
It is becoming increasingly difficult to offer the visitor an original and convenient site. In this article, we will talk about the main principles that will help you retain customers.
11 WAYS TO STAND OUT FROM THE COMPETITION
- Site layout
There are sites where everything seems to be standard – product cards, parallax, graphic effects, but everything is embodied in a new way, fresh.
Before developing a site, you need to learn from the owner the main principles of the company, ideas and goals, and then implement them in design.
If the original layout and branding is not enough – use graphics (images and photos). You need to give the site a special visual style – wow-effect.
Site content is one of the most important indicators. Content is king. The text must fully disclose the identity of the customer or the activities of his company. Everything should be presented simply and clearly. Use quotes, videos, infographics. Particular attention should be paid to writing the text for the section “About the company”, “Shipping and payment”, “Guarantees”, “Contacts”. The text should evoke a desire to buy a product/service. You can further read this article – Creating Blog Content: How We Do It? – to uncover tricks to help you.
This technique we mentioned last, because it is the most difficult way to create an original design. If done correctly – users get an unforgettable experience interacting with your site.
Entertain your visitors. Even a small thing can leave a pleasant impression.
- Show the face of the company
Show real people on the site. You can add a statement from a company representative on the site page.
And even better to record a video with a company specialist. So you can even create a brand person.
- Affordable prices
Offer your customers the best prices that will match the quality.
- Wide range of goods
A large selection of goods on one site saves time and is very convenient for the buyer. Make life easier for buyers and offer a wide range of goods!
- Unique trade offer (UTP)
Offer customers innovative solutions, new products / services, what is not available in others – nothing else will set you apart from competitors, it will be your biggest competitive advantage.
- Reviews and authority
Recommendations are a very powerful engine of trade, everyone trusts them. Post on the site reviews and recommendations of people who have already used your products / services. In this way, you will be trusted, and therefore will be bought.
ALSO READ: Top 10 Ways To Increase Website Credibility
The basis of sales is the creation of competitive advantages. Without them, you will have nothing to argue about why you should buy. Proper formulation of competitive advantages will help to create effective advertising, an attractive presentation and a profitable site. You can order development and professional promotion of the site in our web studio Silahub. Contact us!