How to promote website The dream of any business owner is to have good traffic and a lot of sales on the site. All this can be achieved through search engine optimization SEO (Search Engine Optimization). But is it possible to promote a site quickly and cheaply? No, in today’s reality it is NOT POSSIBLE!
Website promotion is a very time-consuming task.
If someone offers you to quickly promote website and get sales tomorrow, do not believe it – it’s not real! This approach can only work with contextual advertising, but not with search engine promotion.
Achieving the top issue in Google can be expected no earlier than six months (or even more) after the start of the promotion. Fast site promotion with the help of contextual advertising is a profitable solution, but not far-sighted.
Using slower but more far-sighted ways to promote your site involves getting more out of it for less money. Such methods include SEO. And contextual advertising works on the principle of “as long as you pay – the traffic goes”. Therefore, we recommend that you promote your website using standard search engine optimization methods.
HOW TO SLOWLY AND EXPENSIVELY PROMOTE WEBSITE (EFFECTIVELY AND NOT FOR FREE)
The promotion of the site should be approached comprehensively: to conduct internal and external optimization, improve usability and behavioral factors, work with signals from social networks, and more. It is also important to connect and configure a web analytics system (such as Google Analytics ). So, let’s take a closer look at each of the methods.
Internal site optimization
- Technical site audit and error correction
Site analysis will help identify technical errors, code errors, correct robots.txt, sitemap.xml, server performance, site load speed, adaptability, cross-browser, and many other parameters. You can learn more in the article “SEO-audit of the site. Checklist of Silahub Technologies “.
- Collection of semantics (key phrases by which users search for your products/services).
Compiling a semantic core is a very important step for internal site optimization. In essence – this is the basis of the content component of any site, its foundation.
- Website structure development
The best option is when the site structure is created on the basis of collected semantics: category pages based on high-frequency queries, filter pages – on low- and medium-frequency queries.
- Writing texts and filling the site with content
Equally important is quality and unique content that fully discloses user requests. And Google only ranks sites with good content.
- Writing tags on all pages
Title, Description, headings, subheadings, Alt-text for images must contain queries from the collected semantic core.
- Creating a Sitemap (sitemap.xml) and a robots.txt file
A Sitemap should contain a list of pages that are needed to simplify site indexing by search engines. The robots.txt file should provide recommendations for search engines on which pages to scan and which not.
- Configuring semantic markup shema.org
With semantic markup, search engines will better understand what’s on the pages and rank them better.
- Improving usability and behavioral factors
Usability is how user-friendly a site is: is it easy to find the information you need, make purchases, and so on. For example, the header of the site should contain information about what your site is dedicated to and contact information. The form of ordering goods/services should be simple and contain a minimum of lines. Mandatory availability of “Bread crumbs”, help users navigate the site. It is important to fill in the pages “About us”, “Payment and delivery”, “Guarantees”, “Returns”, “Contacts”. And it’s good when the site has the opportunity to leave feedback and comments.
- Page 404 Optimization Page 404 must return the 404 (Not Found) server code. It should emphasize the specifics of the business. We also recommend that it has a link to the main page, a list of product categories, products viewed, etc.
External site optimization
External optimization involves the promotion of the site by increasing the mass of links (external links to the site from other resources). Such links should be natural and from thematic, trust resources. You can put links from popular forums, directories, directories, blogs, articles, etc.
Website promotion through social networks
There are many potential buyers in social networks, so you need to work to attract as many visitors from social networks. For example, add a “Share” and “Like” button from Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc. Install widgets of social networks “Subscribe”, “Comment”. Create and lead groups, regularly post interesting and useful information with links to the site, etc. Read more in the article ” SMM: what, why, and why? ».
These are just a few fundamental methods of site promotion. All the above work and others related to site promotion, we can do for you. To do this, order the ” Website Promotion ” service in our web studio. We do not guarantee that it will be “FAST AND CHEAP”, but we can confidently promise effectiveness! Rest assured – both users and search engines will appreciate it.
Before you promote website make sure you check carefully on other resource that will reduce cost.