Importance of IP address on site promotion

Some novice SEO specialists believe that a dedicated IP address is very important for effective site promotion. We assure you that this statement is not true. 2 min


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ip-address on table with coffee and PC

Some novice SEO specialists believe that a dedicated IP address is very important for effective site promotion. We assure you that this statement is not true. Google has repeatedly stated that the website’s IP address does not directly affect its promotion. At the same time, it is widely believed that Yandex representatives once hinted that a dedicated IP address really affects SEO.

HOW DOES SEO AFFECT WEBSITE PROMOTION?

Site promotion is not affected by:

  1. Site IP Address
    It doesn’t matter if the IP address is highlighted or not.
  2. Location of the server
    The location does not matter, the main thing is that it functions properly (provides uninterrupted access 24 hours a day and a good download speed of the site).

What is really important:

  1. Number of sites per IP
     If you have many other sites on your IP, this will affect the speed of site loading, which is one of the main ranking criteria. To speed up the loading of the site, we recommend that you move it to a dedicated server.
  2. Quality of sites per IP
    You need to periodically monitor which sites are hosted on your IP:
    • Are their main topics adult content (porn, casinos, etc.)?
    • Are they under the search engine filter?
    • Are your sites blocked?
      In some countries, you can block the site by law. This will affect all resources located on the same IP.
    • Are they infected with viruses?
      If a neighboring site has viruses, you run the risk of becoming infected. In this case, you need to replace the IP.
    • Do they contain quality content?
    • Do they remember?
      Spam sites and resources with poor quality content are not the best neighbors. They can also cause pessimization of search engines.

ALSO READ: All you need to know about computer cookies

HOW TO DETERMINE WHAT IP’s ARE IN THE SITE AND CHECK THE SITES OF “NEIGHBORS”?

To determine the IP of the site, you can use the service 2ip.me. You should also check for all the sites on your IP.

So, you know your IP and the addresses of all sites hosted on it. Now you can manually check each of them, and if you find at least one low-quality site – change the IP.

WHY IS A DEDICATED IP PROFITABLE?

A dedicated or static IP ( dedicated IP ) is a unique address that will belong only to you.

Although it does not directly affect the position of the site in search engines, but simply irreplaceable large-scale sites with a huge number of users. With it you will be able to connect your own SSL-certificate, use non-standard software, you will be protected from hacker attacks. And it eliminates the possibility of falling under the filter of search engines through spammy neighboring sites.

When changing the IP address to a new one, it is important to configure everything correctly, otherwise there will be problems with the availability of the site. If you do not have the necessary technical knowledge, a hosting provider can help.

The only “minus” of the selected IP – you can connect it only for a fee. You can find out about the tariffs from your hosting provider.

CONCLUSIONS

From the above we can draw several conclusions:

  1. The IP address does not have a direct impact on site promotion.
  2. You need to regularly monitor the quality of sites for one IP.
  3. Dedicated IP will still save the site from many risks.

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