Neither search engines nor users like an outdated site. A site that cannot hold the attention of its users. will not be taken seriously even by search engines. With this attitude, you will never get in the TOP search results.
Is your site losing position and traffic?
Are your number of orders decreasing?
At the same time, you did nothing that could affect it?
Don’t know why users have cooled down to the site?
Probably because your site is obsolete! You may not have updated it for a long time and missed the moment when it stopped being interesting to users.
SIGNS OF AN OUTDATED SITE
- Cross-browser and mobile adaptation of the website
At present, without the adaptation of the site for different browsers and mobile devices can not do. The number of events on the site from tablets and smartphones already exceeds 50%! Lack of adaptation negatively affects the promotion of the resource and you will lose a huge number of potential buyers. We mean really high-quality adaptation – the full layout of all elements.
If the visitor can not conveniently read the information on the site – he will leave it without hesitation.
In addition, the Mobile-First Index algorithm came into force, and now adaptation has become an important ranking criterion.
To assess the quality of the adaptation, just go to the site from a mobile device and view all the important pages. There are also many online services for cross-browser testing and adaptation. For example, the Google Mobile-Friendly service.
- Page load speed
The growing trend of acceleration in everything has made people very impatient. Slow-loading pages have a chance to go unnoticed. If the download time exceeds 3 secs – you can lose about half of the visitors.
With Google PageSpeed Insights, you can estimate page load speeds and get acceleration recommendations.
- Inconvenient navigation
To easily find information on the site, there should be menus, lists, pop-ups, etc. The structure of the resource should be carefully considered. If there are new product categories, pages – you need to adjust the whole structure.
To assess the convenience of navigating the site, there are various heat map services: HotJar, Heatmap, and others.
- Non-readable URLs
URLs of all pages must be human-readable. Search engines take this into account when ranking pages in the issue and make it easier for users to navigate. Read the article
- Limited functionality
Now users are offered a huge number of services with all kinds of functionality: online calculators, callbacks, online chat, online payment, etc. This makes the stay of visitors on the site comfortable. Therefore, regularly analyze competitors and add chips to your site. Read this article to find out the different types of site visitors and their behaviours.
- Outdated design
The design of the site affects the choice of users. Outdated design is the first sign that the site is not engaged.
- acid colors;
- excess graphics and special effects;
- poor quality images;
- unreadable font;
- lack of a single concept;
- massive objects;
- lack of modern chips.
Minimalism and the absence of unnecessary elements is now in vogue.
- Poor quality content
Modern search engine filters dictate high content requirements. The main task of the content is to help the user make the right choice, to convey the necessary information. It should be relevant, interesting, useful, literate, without spam keywords.
HOW TO ALWAYS STAY “ON THE CREST OF THE WAVE”?
In order for your website to remain effective, you need to update it regularly – check for aging, weaknesses, add functionality. Follow your competitors, borrow interesting ideas from them, write useful content, develop your site. You can’t give up and let everything drift! And if you need a professional site audit – contact us!