Website optimization is too important to ignore, and a lot of business in the digital world of Mr. Google ranking depends on it. For your site to be crawled by Google, your Technical SEO must be flawless without a doubt.
Important terms to remember:
1. Site architecture (structure), language, URLs, speed, indexing, XML sitemaps, duplicate content, structured data, and hreflang
Knowing the fundamentals of Technical SEO will give you an advantage over your competitors and put you ahead of them by a long shot.
Technical SEO is the process of ensuring that your website meets the technical requirements of search engines such as Google, Bing, and other website crawlers in order to increase organic traffic. Crawling and indexing, rendering, and website architecture are all important aspects of technical SEO.
So, what is the significance of technical SEO? You can have a fantastic website with the best content, but if your technical SEO is sloppy, you will not fare well in search rankings against your competitors.
Simply put, Google requires perfect technical SEO in order to rank your website and to find, crawl, and index the pages of your website, which is why technical SEO is so important and necessary.
But wait, there’s more. That’s only scratching the surface; just because your site’s pages are indexed doesn’t mean your work is finished. There are numerous other factors that contribute to improving your website’s technical SEO. For example, your site must be fully optimized, free of duplicate content, fast-loading, mobile-friendly, and a variety of other factors.
You don’t have to go into great detail, but the easier it is for Google to access your content, the better your chances of ranking.
So, what can you do to improve your technical SEO?
1. Designate a Preferred Domain
2. Improve Robots.txt
3. Improve the Structure of Your URLs
4. Site Navigation and Structure
5. Breadcrumb Navigation
6. Use Structured Data Markup
7. URLs that are canonical
8. Improve the 404 Page
9. Optimisation of XML Sitemaps
10. Secure Sockets Layer (HTTPS:)
11. Website Performance
12. Mobile Compatibility
13. AMP (Accelerated Mobile Pages) (AMP)
14. Website Pagination and Multilingualism
15. Add your website to webmaster tools.
Let’s start with site architecture: Even before crawling and indexing, architecture should be the first step in your technical SEO campaign.
This is significant because the majority of crawling and indexing issues are caused by poorly structured websites; therefore, you can reduce the error rate of your website by improving its site architecture, and you won’t have to worry about indexing issues.
Another thing to consider is that your site architecture influences almost everything you do on your site, from URLs to your sitemap. Because your site architecture influences everything, it should be the first place you start your campaign.
Putting emphasis on site architecture will make your SEO tasks much easier. Hire a web developer who understands SEO structures or a team of SEO specialists who can help you with this.
Putting emphasis on site architecture will make your SEO tasks much easier. So, where do we begin?
The first step is to use a flat, organized site structure.
So, what is the definition of site structure? It is how all of the pages on your website are organized, and having a flat site architecture is always preferable. Simply put, all of your website’s pages should be only a few links apart.
It is critical because if your site is structured in this manner, Google will find it much easier to crawl and index your pages. You must also ensure that your website is well-organized and free of clutter.
The haphazard structure usually results in orphan pages, which are pages with no internal links pointing to them and make it difficult to resolve ID and indexing issues.
The second requirement is to have a consistent URL structure.
You don’t have to overthink it; simply adhere to a consistent URL logical structure. It can assist people in understanding where they are, and additional information in the URL can provide additional information to Google, which will benefit your site. Breadcrumb navigation is extremely important.
Breadcrumb navigation is extremely SEO friendly because it automatically adds internal links to categories and subpages on your website, which helps to organize the structure of your site.
Another consideration is crawling, rendering, and indexing. You’ll learn how to fix crawl errors and send search engine spiders to deep pages on your website. You must first identify the indexing issues on your website.
You can do it in three ways. The first is through the Google search console’s coverage report. This report informs you if Google is unable to fully index the pages you want indexed.
Another option is a tool called screaming frog, which is the world’s most well-known crawler and is extremely effective. It is capable of crawling your entire website.
You can also use a-hrefs’ site audit tool, which will provide you with an overview of your website’s technical health.
The most difficult aspect of technical SEO indexing is getting deep pages on your website indexed.
Flat site architecture usually prevents this issue from occurring because your deepest page is only three to four clicks away from your home page if you use it.
Google stated that XML sitemaps are the second most important source for locating URLs, so you should double-check that your sitemap is in good working order. This can be accomplished by going to Google Search Console and looking at sitemaps.
You can also check the Google search console to see if the URLs on your website are being indexed. Another critical aspect is to avoid having thin or duplicate content on your website.
If your website contains unique content, you probably don’t need to worry about this; however, duplicate content may exist on your site without your knowledge. The same is true for thin content. Both can have a negative impact on your site’s rankings, so it’s important to find and fix them.
This section will teach you exactly how to resolve this problem. You can use a tool to detect duplicate content on your website. There are two extremely useful tools.
The first is Raven Tools’ site auditor, which can detect duplicate or thin content on your website.
You can also use ahrefs’ site audit tool to check for duplicate content on your website. You should also check to see if your site is using content from other websites, which you can do with a tool called Copyscape. The majority of websites will have pages with some duplicate content, which is fine. However, if those pages are being indexed, this can be a problem.
This issue can be resolved by including the no-index tag on those pages, which instructs search engines and Mr. Google not to index those pages.
Canonical URLs are an additional option for dealing with duplicate content. Canonical tags are used for pages with very similar content but minor differences, such as e-commerce sites.
Hills are a canonical tag. Google will only index the website’s main page and will ignore the copied pages.
We’ll be discussing a very important topic: the speed of a website. Improving your website’s page speed has a direct impact on its ranking and can make a significant dent in organic traffic.
There are three options for doing so. The first step is to reduce the size of the webpage. In a study, we discovered that the total size of a page correlated with load times more than any other factor, which means that you can compress images and cache your site, but it will do nothing if your pages are large.
To improve site speed, you can reduce the size of your webpage; however, you must also correctly configure the CDNs, which you can check at webpagetests.org. Eliminating third-party scripts increases load time by an average of 34 milliseconds.
Now we’ll give you some additional technical SEO advice. If your site has different versions of your page for different countries and languages, the hreflangs tag can be extremely useful.If you want to become an SEO Special, this is a must-read
Also, dead links on your website are not as bad as broken internal links.
Internal links that are broken make it more difficult for Google Bots to find and crawl your website pages.
Structured data is another trend, and implementing it increases your click-through rate and provides rich snippets on some of your pages, which will help your SEO efforts indirectly.
A mobile-friendly website is an extremely important aspect of Technical SEO, and if your site is not mobile-friendly, your ranking may suffer.
This has been a technical SEO summary; now we’ll go over some case studies so you can see how they can help your SEO efforts.
Study of a case
When Felix Norton performed a technical audit on one of his clients’ websites, he discovered that there were no internal links. The clients were producing a large amount of high-quality content, but their traffic and rankings were not improving.
Felix made the decision to add internal links to their high-priority pages, content pieces, product pages, and related content at that time. Within a week of implementing these internal links, they saw a 250 percent increase in traffic.
According to my experience, one of the most important aspects of on-site optimization is the meta-information (Title tags, meta description, etc.) you include on your website.
I’ve had clients who didn’t have any metadata and had no traffic or ranking for months. Within weeks of resolving the issue, their website appeared on Google’s search results for a variety of keywords.
Google has a sophisticated algorithm, but if you don’t properly guide it, you’ll never rank for anything. From over 200 Google ranking factors, proper meta information can mean the difference between being on the first or tenth page of Google.