Top 15 Mistakes When Creating A Website That Hinder Promotion

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853 shares, 291 points
Top 15 Mistakes When Creating A Website That Hinder Promotion

Top 15 Mistakes When Creating A Website That Cost You Money

Business owners who want to save on site development make a big mistake. After all, it is impossible to create a quality site cheaply. So it turns out that money and time are spent, and there is no result. And it’s all about mistakes made by inexperienced developers or customers themselves, who do not know what site they need. We have written this article for those who want to avoid such mistakes and get the most out of their site.

TYPICAL MISTAKES WHEN CREATING A SITE

The most common mistakes are immediately obvious and critically affect the quality of the site. Users leave it immediately and you lose potential customers. We offer you a list of errors that are most common regardless of the type of site . We recommend that you check your resource for availability and make appropriate changes.

1. Invalid domain name

It is very important to choose the right domain name. This will help promote the site and make it more popular. An incomprehensible set of letters will be difficult to read and remember, so it will not attract customers. It is also important to choose the right domain zone. Read about how to do it in our article ” How to choose an effective domain name? ».

2. Savings on hosting

Online stores create heavy loads on the server and when using cheap (and even worse free) hosting, the site can simply “lie down” (not work, give error 500). And if at this time you got site  visitors or search bots, it will reduce targeted traffic and positions, and hence your income.

Error 500 on the site
Error 500 on the site

3. Poor site structure

The development of any site should begin with the analysis and creation of the structure. It directly affects the usability of the site, indexing and ranking of search engines. What mistakes are often made:

  • incorrect breakdown and illogical connection between categories / subcategories of goods or services;
  • lack of bread crumbs;
  • duplicate pages (same content under different URLs).

This leads to the fact that users do not understand where what is, and search engines can not understand which of the pages to rank.

Proper site structure

4. Poor design and usability

Many customers believe that the more creative, the better. The design of the site, in their opinion, should be full of bright pictures, animations, color fonts, videos, etc. The result is a nightmare that negatively affects usability (convenience and ease of use of the site). The design of the site should be concise, clear, the colors harmonious, the texts readable, the images high quality.

The site is the face of the company, it must form the right impression and motivate users to make purchases.

Thus, it is necessary that everything on the site was balanced, and each visitor easily found the necessary information. When choosing ideas for the site you need to be guided by the top search engines, not beautiful sites for advertising, etc.
Read about what usability factors are taken into account when ranking sites in our article: “ Usability factors that search engines take into account when ranking .”

5. Incorrect display of the site in different browsers

The lack of cross-browser leads to the fact that visitors immediately leave the site and look for another. As a result, the number of failures increases and the average time spent on the site decreases.

If your machine display the site only for a few popular browsers (for example, Chrome and Mozilla), then in other browsers it will be displayed incorrectly.

Therefore, machines are needed for all popular and a few less popular browsers.

The most popular browsers could be different in many part of the world.

 

6. Incorrect definition of the target audience (CA)

You want to buy auto parts and open a site with a pink design and a purple font. Do you want to buy spare parts from them? It is doubtful …

And it turns out that the client’s wife demanded such a design, because these are her favorite colors. And the developers did not refuse her, because it was paid for.

Website development should be based on the interests and needs of potential buyers, not the customer.

Otherwise, when SEO-promotion start, you will have to change everything, and sometimes even change the CMS-site (content management system). And this is not a cheap pleasure.
Therefore, before you start developing a site, think about how it will attract targeted traffic. Learn more in the article “ Defining and segmenting the target audience in Internet marketing .”

7. Lack of mobile adaptation

Now it is even better not to start creating a website without adaptive layout, because users prefer to use smartphones and tablets. Thus, adaptive layout affects not only customers, but also the image and position in the search engine. Especially after Google launched the Mobile-First Index.

8. Not quality content

Content is the basis of a site of any kind and purpose. Avoid the following content issues:

  • lack of structure (headings / subheadings, paragraphs, lists, etc.);
  • non-unique content (stolen from other resources);
  • outdated information;
  • too little or too much content;
  • spelling and grammatical errors.

Content is the main source of information on the site, so it directly affects users (texts, photos, videos, calls to action).

You will learn more in the article ” What texts are needed for online stores? ».

9. Low site download speed

This is one of the most popular mistakes that can be found even on the websites of well-known brands. Its users do not like to wait long and, rather, leave the site and continue the search. That is why it is so important to achieve a high speed of loading the pages of the site. You will learn more in the article ” How does the speed of site loading affect SEO? ».

Low site download speed

 

10. The presence of technical errors

These include not only errors in the code, but also:

  • duplicate pages and meta tags;
  • lack of CNC (human-friendly urls);
  • garbage pages in the index of search engines;
  • pages with code 404 and a large number of redirects;
  • incorrect configuration of robots.txt file, etc.

Such errors affect indexing and usability. Read more in the article ” Technical optimization of the site “.

11. Availability of self-playing audio and video files

We strongly do not recommend using background music, etc. This can be very intimidating to visitors, so give them the opportunity to decide for themselves whether to include it or not. This is especially true of promotional videos with sound!

Video advertising on the site
Video advertising on the site

 

12. Lack of quick search on the site

Especially relevant for online stores. Even with a limited range of products there should be a search function. Implement the ability to search not only by product name, but also by category, manufacturer, size, color, etc.

13. Excessive number of fields in the form of ordering

No one will want to fill out an order form with a large number of fields. This is guaranteed to increase the number of failures and logouts.

14. Limited functionality

Sometimes the standard functionality may not be enough for ease of use and search / purchase of goods. It is necessary to simplify the user’s life as much as possible – to implement the functions of adding to Favorites / Comparison, calculators and converters, to expand search filters, etc.

15. Not a quality card of goods / services

This means the lack of a detailed description, specifications, real photos, current prices, generating buttons (Buy, Order in 1 click, etc.), lack of information about delivery and payment. Read more in the article ” SEO-rules of registration of cards of goods “.

WHAT WILL HAPPEN IF YOU DO NOT FIX THE ERRORS ON THE SITE?

There are a huge number of branded sites on the web that contain gross errors. But these brands are so well known that they are not afraid of mistakes. But for small or local businesses, even the smallest mistakes can cause irreparable damage. As a result, they lose traffic, and hence sales. Therefore, we do not advise you to take risks! Regularly do SEO-audit of your site and eliminate the shortcomings found. And even better to entrust it to professionals to eliminate the possibility of spoiling everything.

And what mistakes did you find? Share with us in the comments to the article!

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291
853 shares, 291 points
Matthew Sunday
I Design, Build, and Launch. I help provide profitable web solutions for brands and businesses that strive to build long-lasting relationships with their local communities. I provide Digital Marketing Consulting solutions with a much better footprint to positioned your business better than your competitors. Welcome to my Blog

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